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APM — AI-based participant model used to produce modeled responses. Authoritative observation — The signal observation used for reporting after the applicable mapping or review process completes. Behavior Refinement Brief — A frozen, versioned interpretation and recommendation artifact. Evidence basis — The class and source of evidence supporting a claim. Human validation — Collection, review, and sufficiency assessment of participant responses. Implementation Packet — Copyable intervention instructions, drafts, examples, acceptance criteria, and regression tests. MIA — CiCi’s AI analysis and generation layer. MIA-generated hypotheses remain labeled as hypotheses. Notebook — The container for an evaluation program and its product context. Scenario — A shared situation used to compare variants and evidence arms. Signal — A defined behavior or response pattern the evaluation can score. Signal Gap — The human difference between variants minus the APM difference between variants, blocked by shared scenario. Sprint — A frozen execution of an evaluation design. Sufficiency — Whether the collected and reviewed evidence supports the intended claim under the frozen rules. Variant — A product experience or configuration included as one comparison arm.